Last fall, we launched an ambitious effort to develop a new tagging system for fact-checks of fake videos and images. The idea was to take the same approach that fact-checkers use when they check claims by politicians and political groups, a system called ClaimReview, and build something of a sequel. We called it MediaReview.
For the past nine months, Joel Luther, Erica Ryan and I have been talking with fact-checkers, representatives of the tech companies and other leaders in the battle against misinformation. Our ever-expanding group has come up with a great proposal and would love your feedback.
Like ClaimReview, MediaReview is schema – a tagging system that web publishers can use to identify different kinds of content. By tagging their articles, the publishers are essentially telling the world, “This is a fact-check on this politician on this particular claim.” That can be a valuable signal to tech companies, which can decide if they want to add labels to the original content or demote its standing in a feed, or do nothing. It’s up to them.
(Note: Google and Facebook have supported the work of The Reporters’ Lab and have given us grants to develop MediaReview.)
ClaimReview, which we developed with Google and Schema.org five years ago, has been a great success. It is used by more than half of the world’s fact-checkers and has been used to tag more than 50,000 articles. Those articles get highlighted in Google News and in search results on Google and YouTube.
We’re hopeful that MediaReview will be equally successful. By responding quickly to fake videos and bogus images, fact-checkers can provide the tech platforms with vital information about false content that might be going viral. The platforms can then decide if they want to take action.
The details are critical. We’ve based MediaReview on a taxonomy developed by the Washington Post. We’re still discussing the names of the labels, so feel free to make suggestions about the labels – or anything.
You can get a deeper understanding of MediaReview in this article in NiemanLab.
You can see our distillation of the current issues and add your comments here.