The Duke Reporters’ Lab is launching the next phase of development of MediaReview, a tagging system that fact-checkers can use to identify whether a video or image has been manipulated.
Conceived in late 2019, MediaReview is a sibling to ClaimReview, which allows fact-checkers to clearly label their articles for search engines and social media platforms. The Reporters’ Lab has led an open development process, consulting with tech platforms like Google, YouTube and Facebook, and with fact-checkers around the world.
Testing of MediaReview began in April 2020 with the Lab’s FactStream partners: PolitiFact, FactCheck.org and The Washington Post. Since then, fact-checkers from those three outlets have logged more than 300 examples of MediaReview for their fact-checks of images and videos.
We’re ready to expand testing to a global audience and we’re pleased to announce that fact-checkers can now add MediaReview to their fact-checks through Google’s Fact Check Markup Tool, a tool which many of the world’s fact-checkers currently use to create ClaimReview. This will bring MediaReview testing to more fact-checkers around the world, the next step in the open process that will lead to a more refined final product.
ClaimReview was developed through a partnership of the Reporters’ Lab, Google, Jigsaw, and Schema.org. It provides a standard way for publishers of fact-checks to identify the claim being checked, the person or entity that made the claim, and the conclusion of the article. This standardization enables search engines and other platforms to highlight fact-checks, and can power automated products such as the FactStream and Squash apps being developed in the Reporters’ Lab.
Likewise, MediaReview aims to standardize the way fact-checkers talk about manipulated media. The goal is twofold: to allow fact-checkers to provide information to the tech platforms that a piece of media has been manipulated, and to establish a common vocabulary to describe types of media manipulation. By communicating clearly in consistent ways, independent fact-checkers can play an important role in informing people around the world.
The Duke Reporters’ Lab has led the open process to develop MediaReview, and we are eager to help fact-checkers get started with testing it. Contact Joel Luther for questions or to set up a training session. International Fact-Checking Network signatories who have questions about the process can contact the IFCN.
For more information, see the new MediaReview section of our ClaimReview Project website.