MediaReview is a schema – a tagging system that web publishers can use to identify different kinds of content. Built specifically for fact-checkers to identify manipulated images and videos, we think of it as a sibling to ClaimReview, the schema developed by the Reporters’ Lab that allows fact-checkers to identify their articles for search engines and social media platforms.
By tagging their articles with MediaReview, publishers are essentially telling the world, “this is a fact-check of an image or video that may have been manipulated.” The goal is twofold: to allow fact-checkers to provide information to the tech platforms that a piece of media has been manipulated, and to establish a common vocabulary to describe types of media manipulation.
We hope these fact-checks will provide the tech companies with valuable new signals about misinformation. We recognize that they are independent from the journalists doing the fact-checking and it is entirely up to them if, and how, they use the signals. Still, we’re encouraged by the interest of the tech companies in this important journalism. By communicating clearly with them in consistent ways, independent fact-checkers can play an important role in informing people around the world.
Who created MediaReview?
The idea for a taxonomy to describe media manipulation was first proposed at our 2019 Tech & Check conference by Phoebe Connelly and Nadine Ajaka of the Washington Post. Their work eventually became The Fact Checker’s Guide to Manipulated Video, which heavily inspired the first MediaReview proposal.
The development of MediaReview has been an open process. A core group of representatives from the Reporters’ Lab, the tech companies, and the Washington Post led the development, issuing open calls for feedback throughout the process. We’ve worked closely with the International Fact Checking Network to ensure that fact-checkers operating around the world have been able to provide feedback.
What is the current status of MediaReview?
MediaReview is currently in pending status on Schema.org, which oversees the tagging that publishers use, which means it is still under development.
The Duke Reporters’ Lab is testing the current version of MediaReview with several key fact-checkers in the United States: FactCheck.org, PolitiFact and The Washington Post.
We’re also sharing test MediaReview data as it’s entered by fact-checkers. You can access a spreadsheet of fact-checks tagged with MediaReview here.
How can I offer feedback?
Through our testing with fact-checkers and with an ever-expanding group of misinformation experts, we’ve identified a number of outstanding issues that we’re soliciting feedback on. Please comment on the linked Google Doc with your thoughts and suggestions.
We’re also proposing new Media Types and Ratings to address some of the outstanding issues, and we’re seeking feedback on those as well.